What we do
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What we do
Whether it’s motivating people to choose your product or select you as a professional partner, Zedcoms will devise a plan to reach your business objectives. We believe in a clever strategy, executed creatively, to make your target audience really sit up and take notice.
Whether it’s motivating people to choose your product or select you as a professional partner, Zedcoms will devise a plan to reach your business objectives. We believe in a clever strategy, executed creatively, to make your target audience really sit up and take notice
Motivating
action
We focus on developing Communications programs to deliver a commercial benefit.
Of course, it’s about making your brand well known and respected. But we focus on campaigns that persuade people to buy your products or services. Our goal might be to motivate people to sign up for something, for example, a new credit card – we motivate your target market to act.
Creating
sales
We have a strong track record in generating sales.
Zedcoms activity to promote the launch of Lady Deirdre Dyson’s inaugural book (‘Walking on Art’) resulted in sales of 512 copies within six months, the book hit the top 100 books in the Home & Garden category on Amazon and listings were secured in major retailers including Waterstones, Foyles, Blackwells, and RIBA.
Not just
publicity
We are not limited to traditional PR techniques.
Media coverage may be one way of getting noticed. But we develop campaigns that include a range of marketing activity to really make an impact. For Jake Dyson Products, we generated phenomenal positive editorial, increased website visits by 40%, helped to secure retail listings for his innovative LED lights and brokered partnerships with lighting designers. Used to working as part of an integrated communications team, we will operate effectively with partners (yours or ours) on a collaboration or through-the-line marketing campaign.
We always
deliver
Over-promising does not work in our opinion.
So we will be quite honest about what we can do and ensure that we deliver. That way, we’re more likely to enjoy a long-term working relationship!
Our Specialities
New business strategy and plan development
Communications strategy development
Media strategy and coverage generation
Crisis and issues management, including media training
Event management; direct-to-consumer & experiential marketing
Celebrity endorsement & influencer recruitment
Creative thinking
Sponsorship exploitation
Digital communication
In-house comms team support e.g. running an agency pitch, ad-hoc project management